Small business owners wear a lot of hats. But are you wearing the right one?
If you’re a contractor, hair stylist, mechanic, or any other kind of skilled professional, you started your business to do what you do best. So why are you spending hours managing your website, juggling your social media accounts, answering customer emails, and trying to figure out taxes?
The truth is simple: just because you can do it all doesn’t mean you should.
Stop Wearing Every Hat: Focus on Your Core Skills
As small business owners, we often fall into the trap of thinking we must handle everything ourselves. That DIY spirit is great when you’re starting out—but over time, it can become the very thing that holds your business back.
Ask yourself:
- Are you a contractor or a content creator?
- Are you a hairstylist or a marketing manager?
- Are you a mechanic or a part-time bookkeeper?
Every minute spent outside your area of expertise is a minute lost from growing your business.
Time Is Money: The Real Cost of Doing Everything Yourself
This is one of the oldest lessons in business: Time = Money.
If you’re spending three hours a week updating your social media or troubleshooting your website, that’s time you’re not spending with clients, booking new jobs, or making sales.
Let’s break it down:
If your hourly rate is $75 and you spend just 5 hours a week on tasks outside your expertise, that’s nearly $20,000 a year of your time being eaten up by work you could outsource for a fraction of the cost.
Example: Are You Managing Your Own Social Media?
Take your social media presence, for example. Does your business have accounts on Facebook, Instagram, or TikTok? Great! When was the last time you updated them?
Has it been:
- A few weeks?
- A few months?
- So long ago you forgot the password?
Maybe you’re paying an employee to keep it updated. But is that really cost-effective?
Real-World Comparison:
- In-house employee social media management: $15,000+/year
- Outsourced professional support (like Small Business Life Support): starting at $600/year
Which one makes more sense for your bottom line?
Outsourcing Is Not a Weakness—It’s a Strategy
Smart business owners know that outsourcing is a growth tool. You already do it with taxes, right? You probably hire a CPA when tax season rolls around instead of doing your own accounting. So why not apply that same logic to:
- Social media marketing
- Website maintenance
- Customer support
- Graphic design
- Business consulting
Small Business Life Support exists for exactly this reason: to give you back your time, help you grow, and keep your brand active and professional—without the burnout.
You Don’t Have to Do It All
Here’s the bottom line: you are the most valuable asset in your business. The more time you spend in your zone of genius, the faster your business will grow.
Let us wear the other hats for you—whether it’s social media management, website support, IT troubleshooting, or business consulting.
Ready to Stop Juggling and Start Growing?
Contact Small Business Life Support today and let’s talk about how we can take a few hats off your head—so you can wear the one that actually fits.
